Data analysis requires great creativity and curiosity to chase things down. What truly motivates our team is a tremendous impact of business decisions driven from the stories we read off data. Therefore we make every effort to make the conclusions applicable and build a team of experts combining people of different interest such as consumer behavior, cognitive psychology, economics or finance. All this on top of basic know-how encompassing analytics (running BI & responsible for data platforms) and data scientists (applying algorithms to discover and describes insights).
